The NMM Statistical Profile is in development. Nordicity is collecting critical data from new media practitioners via the extensive online survey and a series of key interviews.
Your contribution to the online survey is paramount in developing each of the three project phases, including the Industry Profile, the Economic Impact Assessment and the Strategies 4 Success.
If you haven't completed the survey yet, please start now!
The final outcome will be a living published Industry Profile detailing Manitoba’s unique new media industry that can be used by industry and government alike.
Businesses can use the Industry Profile for self evaluation amongst their clients and peers, determine opportunities for collaboration and growth, and identify and mitigate threats and weaknesses. The Statistical Profile will also be a valuable information and marketing tool for describing the make-up of the Manitoba new media industry, as well as describing its unique strengths and opportunities to potential clients, suppliers and investors outside of Manitoba.
Government can use the Industry Profile to determine the breadth, composition and importance of the Manitoba new media industry, and as a benchmark to track industry growth and for insight into potential investment and industry supports.
The Industry Profile will answer questions such as:
- What do Manitoba new media companies look like?
- Number and location of new media companies
- How big are they, in terms of annual revenue, profit, employment?
- What kinds of things do they spend resources on?
- Do they own their own IP?
- Who owns them?
- What does the Manitoba new media workforce look like?
- In terms of creative, technical and administrative/business positions?
- In terms of employment status (e.g. full time vs. contract)?
- How much are people paid?
- What kind of new media products and services are developed in Manitoba?
- Agencies?
- iOS developers?
- Mobile? What kind of apps?
- Social media companies?
- Video games developers? What platforms?
- Convergent new media companies are there? (ICT, Film and Television?)
- What forms of funding do Manitoba new media companies use?
- Family? Friends? VC, angel investors?
- Government programmes vs. private capital?
- Tax credits?
- Initial capitalization vs. on-going cash flow?
- How do Manitoba new media companies see the future of the industry in Manitoba?
- New products to be developed?
- New market to be explored?
We want to hear from you!
The four ways you can contribute and be heard: