Master Search Engine Optimization

Search Engine Optimization is preparing a website to organically enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. Learn the tools and make more money after applying these straight-forward techniques to your site! Master SEO runs from 9:00am - 4:00pm

Thanks again to Drew for making his powerpoint presentation available to us. You can grab the files here: Drew Bischof Master SEO Presentation Nov 30th, 2010 & How to correctly submit your sitemaps

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Drew will be covering the following topics and more:

• Local Search, a powerful new strategy
• How most people waste 80% of their SEO efforts on things that are only 20% of the equation and how to avoid this mistake
• Links, links and more links
• The In’s and Out’s of On Page factors – what to focus on, what’s a waste of time

Drew Bischof Bio

http://drewbischof.com/

Drew Bischof: Facebook Marketing Authority

Two years ago, Perry Marshall, Author of The Ultimate Guide to Google Adwords and the leading authority worldwide on Pay Per Click Marketing advertising, hand picked Drew to lead a research project to figure out Facebook’s upstart Pay Per Click advertising system.

A year and a half later, Drew & Perry launched the highly acclaimed training program Facebook fastTrack where Drew taught a select group of 200 marketers how to gain an unfair advantage when advertising on Facebook.

Facebook fastTrack sold out in 3 days and had a waiting list of over a 1700 people. Drew continues to research cutting edge Facebook advertising strategies, is regularly sought out by top marketers around the world for private consultations and is currently writing two books on the subject.

Drew, and his products and services are personally endorsed by James Malinchak, The Big Money Speaker and star of ABC’s Secret Millionaire and Kristi Frank, top competitor from Season 1 of NBC & Donald Trump’s The Apprentice.