Voir QR: The History, Use & Abuse of QR codes

QR codes—those weird, big-in-Japan barcodes readable with mobile phones—are bubbling up into mass Canadian consciousness. Appearing in marketing and art in equal measure, QR codes might just be the next big thing as the mobile web transforms personal computing.

But what are QR codes? How do you make one? Are they a fad, or here to stay? What are marketers doing right—and wrong—with coded advertising?

On Thursday, February 24, 2011, at 7 pm Erica Glaser will give you answers to the above questions and more at our hideout over on 1000 Waverley Street. There is no charge to attend but you must Register in advance via this website.

What you will learn:

• The history of QR codes
• How to make & apply QR codes
• How popular are they in Canada?
• What can you do with QR codes?
• Examples of how to use them

Who would enjoy this:

• Cutting edge marketers
• Mobile developers & enthusiasts
• Artists and cultural workers
• Futurists interested in the next iteration of the web
• Culture thinkers and early adopters

Join us for an evening exploring mobile tagging, the Internet of Things, hardlinks and location-based coupons, among other futuristic technologies.

Erica Glasier is a Winnipeg marketer, illustrator and visual artist working with interactive, social & mobile media. Her home base is Tactica Interactive and she prefers iPhone.

This event is hosted in collaboration with the most awesome Arts & Cultural Industries Association of Manitoba.