Google Analytics 101
Analytics 101 is a full-day course that will introduce you to the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. You will be introduced to these fundamentals and then shown how to apply these Google Analytics skills on your own website. Attendees leave with a better understanding of how Google Analytics works and what tools and reports would best serve their business. 9:00am - 4:00pm
Is Analytics 101 the right course for me?
Analytics 101 is the first course that we offer in the Analytics seminar series. We have found that past attendees with responsibilities in the areas of marketing, business analysis, web development and sales have benefited from this seminar. It is helpful if you've already created an Analytics account and have a website or blog that you can refer to, but this is not required. We start from the very beginning, introducing you to the fundamentals of web analytics, and we will have live examples to show you.
Google Analytics 101 will cover the following topics:Introduction
- What is web analytics?
- How Google Analytics works
- Accounts, profiles, and users
- Navigating Google Analytics
- Basic metrics
- The main sections of Google Analytics reports
- Direct, referring, and search traffic
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
- Unique visitors
- Geographic and language information
- Technical reports
- Setting up goals
- Goal reports
- Ecommerce tracking
- Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
About the instructor
As a Senior Analyst and Google Analytics Certified Seminar Leader, Scott leads the e-Commerce analytics and data mining practices for Cardinal Path, a Google AdWords, Analytics, Website Optimizer and Urchin Certified Partner.
Scott has over 10 years of experience working with clients ranging from the United Way and the Smithsonian to the Public Health Agency of Canada and the Canadian Agency for Drugs and Technologies in Health.
Scott holds a Bachelors of Commerce degree (MIS) from the University of Calgary, and has trained hundreds of people in Google Analytics through conferences, events and corporate trainings as well as the official Google Seminars for Success program.