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News for January 2010

All Access: The Digital Incubator

This event is SOLD OUT. Thank you to everyone that registered in advance!

ALL ACCESS: The Digital Incubator is a daylong interactive digital media forum that will bring together the 3 C’s—computing, communications and content to highlight the interlocking of traditional film & television with interactive digital media. The day will consist of a keynote speaker, a panel discussion, guest speakers, round-table meetings, one-on-one meetings and networking opportunities.


2010: The Year You Sold Your iPhone App

Over the next three months Winnipeg is hosting the most incredible  series of iPhone events.

January 22: Adam Saltsman, Developing and Marketing iPhone Games
February 3: Nick Campbell, Designing iPhone Applications and Getting Paid
March 25: Jeff Hughes, Getting your iPhone App on Apple's Top 100 List
March 1 - 5: Big Nerd Ranch, 5-day iPhone Development Bootcamp

From January - March 2010, we're hosting 4 events for designers, developers, entrepreneurs, and businesses to create their own iPhone application and sell it to the world starting with:

GAME GOD

Our first iPhone event begins on January 22, 2010 with the much celebrated pixel game designer Adam Saltsman. Adam has developed and co-created over 13-games both online and for the Apple iPhone and has stirred a media frenzy in such publications as Edge Magazine, IGN, Kotaku, MTV Multiplayer, Boing Boing, and PC Gamer.

On January 22, Adam will share his methodology for creating successful iPhone games that have netted over $500,000 in independent sales. He will describe how he conceptualizes and prototypes games, and his chronic attention to design and sound.

Adam will present a case study for the 2009 hit "Canabalt" that earned him no less 650,000 players in less than 5-days and how his iPhone game "Wurdle" became a top-10 classic on the iTunes Store. He will also share the social media strategy that has attracted oodles of ravenous players from around the world to his gaming multiverse.

This presentation is ideally suited toward game developers, students and educators, ad agencies, creatives, and programmers interested in game development for mobile devices.

Adam's flixel API, an open source flash game library, has been embraced by both beginners and veterans and earned Adam a place on Game Developer Magazine's inaugural Top-50 Developers list alongside Apple's Steve Jobs and Will Wright (Creator of Spore & The Sims).

Cost: $49.95 and includes breakfast.
Time: 9 am - 4 pm
Place: 1000 Waverley St., Winnipeg, MB

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DESIGN AN iPHONE APP AND GET PAID

On Wednesday, February 3, Nick Campbell will spend the day deconstructing how to design and get your app started, develop a user interface, find a programmer, and market and sell your iPhone app. Nick will deconstruct how he created a business plan for ShakeItPhoto, an App Store Staff Favourite which turns your iPhone into the perfect Polaroid.

Nick is a regular speaker on the Web 2.0 lecture circuit and maintains a popular blog and podcast at greyscalegorilla.com. Over the course of the day he will unveil a wealth of knowledge that any new or seasoned producer can use to sell their iPhone application including:

- picking a development team if you're a non-programmer
- dealing with contracts
- usability that makes you an Apple staff favourite
- making an app for an international audience
- establishing buzz before launch
- testing and tweaking
- supporting your app after launch
- dealing with Apple
- getting paid

This presentation is ideally suited for designers, recent graduates, and entrepreneurs that have an iPhone idea and are looking for a place to start.

Nick Campbell is a motion designer, and photographer from Chicago. He graduated from the Illinois Institute of Art with a degree in Design and Fine Art. He  spent three years at Digital Kitchen, where he animated and designed titles for shows such as True Blood and Dexter and with such clients as HBO, Showtime, Target and most recently with The Tonight Show with Conan O'Brien. His creative portfolio can be found at CreamyOrange.com

Cost: $49.95 and includes breakfast.
Time: 9 am - 4 pm
Place: 1000 Waverley St., Winnipeg, MB

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IF YOU BUILD IT, WILL THEY COME?

Everyone has a great moneymaking idea for their iPhone, but in a sea of over 100,000 Apps, how will yours get noticed?

Jeff Hughes brings over 18 years industry passion as a marketer, publisher and keynote speaker. He is the author of 10 technology books and numerous trade press articles on technology and marketing topics and is the author of the upcoming Pearson Education book "iPhone Apps Marketing: Secrets to Selling Your iPhone App."

On March 25, 2010, Jeff will show you case studies for companies and applications he has helped develop iPhone marketing plans for companies that have resulted in hundreds of thousands in sales on the iTunes Store. Throughout the day he will provide step-by-step instruction on how you can achieve similar results including:

- how to get your app into the top 100 on iTunes
- how to define your app's marketing message
- using promos to sell your app
- how to conduct a pricing analysis for your app
- how to measure results with analytics, and,
- implementing a marketing plan & calendar for your launch

This presentation is ideally suited for small, medium, and big business, as well as entrepreneurs, iPhone developers, marketing departments, and ad agencies.

Jeff is the developer and lead instructor for "Intro to iPhone Apps Marketing" a course that has helped hundreds of developers learn how to market their iPhone apps in a very competitive market and is a frequent contributor to popular iPhone sites including 148Apps.Biz.

Cost: $49.95 and includes breakfast and lunch.
Time: 9 am - 4 pm
Place: 1000 Waverley St., Winnipeg, MB

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iPHONE DEVELOPMENT BOOTCAMP

We round out our iPhone Marketing with the most comprehensive 5-day iPhone Developer Course ever offered in Canada from Big Nerd Ranch. Let me speak quite plainly when I say that Big Nerd Ranch's Bootcamp is recognized as the most comprehensive and influential iPhone course in the world. Their list of clients and students include Pixar, Google, and Apple (to name a few).

Our trainer from Big Nerd Ranch will be Scott Ritchie.

Scott Ritchie has been developing and teaching Objective-C since he joined NeXT Computer in 1990. Prior to that time he was an engineer at Sun Microsystems working on window systems. Since 2000 he has held several training and engineering positions with Apple, most recently working with both AppKit and UIKit development. When the Fortune 500 companies of the world need an iPhone trainer, they call Big Nerd Ranch and ask for Scott Ritchie.

This week long course normally starts at $4200 for registration plus flight and hotel. But thanks to the generous support from the Province of Manitoba and Entrepreneurship, Training & Trade, Manitobans can take this course for just $1,495.

We at New Media Manitoba have worked for 2-years to offer this kind of top-tier iPhone development training at little cost. If I had a dollar for every time someone asked me if I knew of someone locally that develops for the iPhone I would be a hundred-naire! :) We are excited to promote you as part of an  exclusive group of iPhone application developers in Manitoba.

The course is ideally suited for programmers that already have some experience with Obective-C and Cocoa.

Upon completion of the iPhone Bootcamp, you receive exclusive access to Big Nerd Ranch's private developer board where you have access to all the students Big Nerd Ranch has ever trained (in the thousands) and can ask questions of their trainers. You will also be profiled on New Media Manitoba's upcoming website relaunch as an iPhone specialist.

Cost: $1,495
Time: 8 am - 5 pm, March 1 -5
Place: 1000 Waverley St., Winnipeg, MB

Posted on Jan 14, 2010


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