GameBiz Lab | Expanding Your Game’s Reach Through Culturalization
GameBiz Lab is bringing education and consulting around the business side of video games. Join us for our next event!
Join us for this program helping new and aspiring video game studio owners or anyone interested in the business of video game development.
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NMM is excited to have Kate Edwards share about culturalization for market expansion.
Takeaways:
Attendees will learn the details of how cultural and social issues impact the perception and reception of their game content on a global scale, and will be provided with a clear framework for how to proactively account for these concerns during development, and beyond the game’s release.
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Event Agenda:
5:30 – 6:00pm Doors open and networking
6:00 – 6:15pm Welcoming remarks
6:15 – 8:00pm Session and Q&A by Kate Edwards
8:00 – 8:30pm Wrap up & Event concludes
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Haven’t visited StudioLab xR before?
See directions to our space here: https://www.studiolab-xr.com/directions
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Speaker: Kate Edwards
With over 30 years of experience in video games as a geographer and culturalization strategist, Kate Edwards has been involved in the creation of many games, including titles such as: Halo, Fable, Age of Empires, Mass Effect, Call of Duty, Tomb Raider, Apex Legends, and many others. She has witnessed creative teams struggle with a wide variety of issues, such as cultural representation, geopolitics, and human representation (also known as “culturalization” issues) that were often overlooked during the game’s creation and negatively affected the game’s ability to be viable across all possible markets. Kate will provide an overview of culturalization and the complexities that come with striving to build game worlds while maximizing the global reach of your creative vision.
Join us for this free session!
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New Media Manitoba is thankful to those that have supported GameBiz Lab since its launch in 2024: the Canada Media Fund, the Government of Manitoba, the Government of Canada, and Ubisoft.