Just Evil Enough with Alistair Croll

New Media Manitoba is happy to announce an exciting new event on April 13th with serial entrepreneur & bestselling author Alistair Croll!

NMM is excited to have Alistair Croll share about his upcoming book, Just Evil Enough.

Traditional marketing is doomed. Rather than creating more information for fickle audiences, companies have to unearth a zero-day growth exploit, making a platform behave in an unintended way. In other words, we have to stop writing press releases, and start hacking markets.

In this talk—packed with subversiveness and fascinating, often hilarious, examples—bestselling author Alistair Croll shows how every great company found a way to capture attention it could turn into profitable demand.

This will be a 2 hour event with networking, a 60 minute talk from Alistair and 30 minute Q&A.

EVENT AGENDA:

5:30 – 6:00 Networking
6:00 – 6:15 Welcome Remarks – NMM
6:15 – 7:15 Alistair Croll
7:15 – 7:45 Q & A
7:45 – 8:00 Wrap up & Event concludes

Speaker: Alistair Croll

Serial entrepreneur, event organizer, and bestselling author who works at the intersection of technology and society.

After an early career in product management and telecommunications at Eicon, Primary Access, and 3Com, Alistair built web performance pioneer Coradiant and sold it to BMC for $135M.

He launched the Year One Labs incubator, chaired O’Reilly’s Strata and UBM’s Cloud Connect, founded FWD50, and taught at HBS.

He has co-written three books including Lean Analytics, widely considered required reading for startups, and is currently working on Just Evil Enough, the subversive marketing playbook.