GameBiz Lab Ideation | Is It Viable? Games Market Research and Positioning

GameBiz Lab is bringing education and consulting around the business side of video games. Join us for our next event!

This program helps new and aspiring video game studio owners or anyone interested in the business of video game development.

For the Spring 2026 program, NMM is focused on studio foundations and game ideation. NMM is excited to have Corina Diaz lead a session on market research and positioning.

In this session, we will cover:

• What is the current market? Finding data, available tools, and understanding platforms and players
• How can you predict what’s next? Forecasting, statistical relevance, and pitfalls and limitations
• How can you position your ideas for product market viability? Market size opportunities, prototyping in shifting markets, and data-backed pitching and business caseThe Indie Team vs. the Game Studio – Two-sides/Same Coin

Event Agenda:

Wed, May 27, 2026, 5:30 PM
StudioLab xR, 201 Portage Avenue #c100

5:30 – 6:00pm Doors open and networking

6:00 – 6:15pm Welcoming remarks

6:15 – 8:00pm Session by Corina Diaz

8:00 – 8:30pm Wrap up & Event concludes
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Haven’t visited StudioLab xR before? See directions to our space here: https://www.studiolab-xr.com/directions

Speaker: Corina Diaz

Corina Diaz is a strategic marketing & community director with over 15 years in entertainment & games. She has helped secure funding and develop marketing, social media and community for over a dozen titles, and celebrated indie game, The Big Con from Mighty Yell. She also runs creator & influencer management for publisher Skystone Games, including Arcane Eats and Tiny Bookshop. Her experience includes freelancing with outlets like IGN, leading workshops for groups like the Indie Game Academy and Interactive Ontario, and helping to establish & organize the Steam Women’s Day Sale; with each providing insight into the dynamic nature of the games industry.

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New Media Manitoba is thankful to the Canada Media Fund and Ubisoft for their support of GameBiz Lab.